Attached you’ll find my April 2010 Top N Trends charts. There are an analysis of the Top 100 google results for a large number of high traffic searches ranging from online retail to entertainment and news. I use charts like these to test the limits of “SEO” factors and to detect if something may or may not be an SEO factor.
I promise you’ll love this data and it will raise more questions than it will answer, but it will answer some too.
I will happily discuss individual charts in this thread and I hope to get new test ideas from you.
About my SEO Lab: I have a VPS Linux server that I don’t conduct business on. Its goal is to be a reputation buffer from my actual sites. I conduct all my SEO experiments on that server which I have dubbed the “SEO Lab”. I only move SEO tactics to my real sites when they have proven successful in the lab and suffered no attention or ill will from Google and others. Never experiment on your real sites… its just not worth the risk.
I use a grid of 6 “$5/month” PHP web hosting accounts as my anonymization network. They have PHP scripts for funneling google searches round robin. I delay 3 seconds but run 6 requests at a time so 0.5 seconds per 100 results. The grid ties into adwords API and AWS Alexa api and others for meta data. It is all queue based so I can feed a url or keyword into the queue and it becomes part of the “Machine” overall.
I hope you appreciate what was involved in getting this data. It’s my pride and joy.
April2010-A April2010-B April2010-C April2010-D April2010-E April2010-F April2010-G April2010-H April2010-I April2010-J
About the Charts
* Many charts appear twice. This is because the MAX value lines compress the MIN and AVG lines and there are trends you’ll probably want to see. The second chart when doubled removes the MAX value line.
* Some charts use percentages… it will appear in the chart title. Otherwise occurrences
* The trends go from Top 100 results across a butt load of searches to the #1 spot across a butt load of search. Thats how you should read it.
* The “Summary” charts refer to the summary text that google displays with each result in the SERPS.
* Bytes mean the number of characters in the property being tested.
* Matches means the number of search term matches in the property being tested.
I hope you enjoy!
PS BHW keeps quirking my first attachment so here it is
I understand much better now. Good question! I don’t test cases
Red = Max Value
Blue = Average
Green = Min Value
Baby Blue = Percentage
Q: Can you tell us what is URL bytes
A: It is how many chars are in the URL
Everyone keeps expecting me to charge… no angle here… People in this forum can’t possibly afford me. I took the sites I manage from $8M per year to $35M per year… I’ll let you guess what they pay me to keep me from jumping ship to amazon, nordstrom, eddie bauer, REI, etc… I am giving back. That’s my angle!
Q: Hm…I don’t understand double charts.
For example one with number of words and images ?
Is it better to have more or less words and images ?
A: Google used to display page size in the SERPs… 63KB 130KB… I noticed way back then the there was a sweet spot for page 1 between 60KB and 220KB… to small and was authoritative enough and too big and its more than a human being can likely sift through… Google still has a sweet spot, but I don’t know if they are looking at source size, or visible content size, or words, or sentences, or a balance between text and graphics… I just don’t know… so I measure.
These are just the measurements I made. They have no baring from one graph to the next… the image measurement just measures images and the words per page just measures words per page… the fact they appear together is just how I took the screenshot
Even more important is that the rules appear to change from page 10-3 and page 2-1… TWO GOOGLE Algorithms. Which do you tune for? I tune long tail pages for page 3 algorithm for best revenue effects and splash pages for page one for traffic gen. I don’t know why I’m the only one who sees it. Google’s best kept secret is that there isn’t 1 algorthm… there are 2!
Q: Can you define HTML Bytes and Visible Bytes? Is that per page or per domain?
A: I don’t analyze websites… just the result pages as they are linked from the SERPs. HTML Bytes is the document size in bytes of the result page. If you were to view source on a result page and count the characters you would measure what I labeled HTML bytes.
Visible Bytes = HTML bytes – HEAD block – SCRIPT blocks – COMMENT blocks – STYLE blocks – HTML tags
in concept… the maximum number of characters of text content you are capable of displaying from the result source. The number assumes pages don’t cloak, but they all do at least a little.
like that… My phrases are one and two word phrases. things like cars, games, diamonds, lawsuit, tennis shoes, gold watch, sterling silver, surround sound,etc… for it to be a match in my data it has to be an exact match including the whitespace. (I do normalize and collapse whitespace for pattern matching). My matches are case insensitive.
This post was made using the Auto Blogging Software from WebMagnates.org This line will not appear when posts are made after activating the software to full version.